Privacy Policy

Effective date:2/12 2025

1. Introduction

This Privacy Policy explains how The Original (“we”, “us”, “our”) collects, uses, stores and shares personal data when you visit the-original.shop or purchase products from us.

2. Data controller & contact

Data controller: The Original
Email: theoriginal.dk4@gmail.com
Address: Østergade 74, 8700 Horsens, Denmark

3. Data we collect

• Account & order data: name, email, billing & shipping address, phone number, order history, payment information (tokenized by payment provider).
• Device & usage data: IP address, browser, device identifiers, pages visited, referrer, analytics data.
• Marketing data: newsletter subscription status, preferences, email interactions.
• Support data: correspondence with customer service, pictures of faulty items.

4. Legal basis for processing (EU/GDPR)

We process personal data based on:

• Contract performance: to fulfil orders and provide customer support.
• Legal obligations: to comply with tax, accounting and consumer protection laws.
• Legitimate interests: for fraud prevention, improving our services, and direct marketing (subject to your opt-out rights).
• Consent: when you sign up for newsletters or accept optional cookies.

5. How we use your data

We use customer data to:

• Process and deliver orders
• Provide customer service and handle returns
• Send transactional emails (order confirmations, shipping updates)
• Send marketing emails if you consent (you can opt-out anytime)
• Improve our website via analytics and A/B testing

6. Data sharing & third parties

We share data with trusted processors to operate our store, including:

• Shopify (store platform)
• Payment processors (Stripe, PayPal or others used at checkout)
• Print-on-demand providers and fulfillment partners
• Shipping carriers and logistics providers
• Analytics and marketing providers (Google Analytics, Facebook, email providers)

These processors act under our instructions and are bound by data protection agreements.

7. International transfers

Some processors may transfer or store data outside the EU/EEA. We ensure appropriate safeguards (standard contractual clauses or adequate jurisdictions) are in place to protect personal data.

8. Cookies & tracking

We use cookies and similar technologies to operate our site and provide analytics, advertising and marketing services. You can control cookie settings via our cookie banner and your browser preferences.

9. Data retention

We retain personal data as long as necessary to provide services, comply with legal obligations, resolve disputes and enforce agreements. Order records are typically retained for tax/accounting periods required by law.

10. Your rights

Under GDPR you have rights including:

• Right to access your personal data
• Right to rectify inaccurate data
• Right to erasure (right to be forgotten) in certain circumstances
• Right to restriction of processing
• Right to data portability
• Right to object to processing, including direct marketing

To exercise rights, contact us at theoriginal.dk4@gmail.com. We will respond within applicable legal timeframes.

11. Security

We take reasonable technical and organizational measures to protect personal data. However, no online system is completely secure — please exercise caution when sharing sensitive information.

12. Children

Our services are not directed to children under 16. We do not knowingly collect personal data from children under 16. If you believe we have such data, contact us to remove it.

13. Changes to this policy

We may update this Privacy Policy. Significant changes will be posted on this page with an updated effective date. Continued use of the site after changes constitutes acceptance.

14. Contact & EU representative

If you have questions about privacy or wish to exercise your rights, contact us at:
Email: theoriginal.dk4@gmail.com
EU Representative / Address: The Original, Østergade 74, 8700 Horsens, Denmark.